百度競價和SEO是搜索引擎營銷的兩個分支，看似毫不相干，實則存在很多的關聯(lián)，今天我們就來一起談談百度競價對企業(yè) 網(wǎng)站優(yōu)化提升排名的重大作用。
Baidu bidding and SEO are two branches of search engine marketing, seemingly unrelated but actually closely related. Today, we will talk about the significant role of Baidu bidding in optimizing and ranking corporate websites.
當我們拿到一個企業(yè)網(wǎng)站準備進行優(yōu)化的時候，我們會盡自己的最大努力去做好基礎優(yōu)化部分的內容，誠然，這樣做了之后 提升網(wǎng)站排名是遲早的事情，但是，我們不甘人后，我們想要的結果不僅是提升網(wǎng)站排名，還要以最快速度讓網(wǎng)站關鍵詞排 名百度首頁，這時候流量成了一個瓶頸。
When we get a corporate website ready for optimization, we will do our best to do a good job in the basic optimization part of the content. Admittedly, it will be a matter of time before we can improve the website ranking. However, we are unwilling to be left behind. The result we want is not only to improve the website ranking, but also to quickly rank the website keywords on Baidu's homepage. At this time, traffic has become a bottleneck.
因為自身的局限性，企業(yè)網(wǎng)站的流量往往不高，大家會很自然的想到去各大平臺發(fā)外鏈，但是，企業(yè)網(wǎng)站想要通過發(fā)外鏈的形式就能得到穩(wěn)定的流量是十分困難的。
Due to its own limitations, the traffic on corporate websites is often not high. It is natural for people to think of sending external links to major platforms. However, it is very difficult for corporate websites to obtain stable traffic through sending external links.
那么，怎么辦呢?百度競價是良方，當然開通百度競價不是為了去做網(wǎng)站優(yōu)化，而是如果企業(yè)有條件有需要去開通百度競價 ，那無疑也能推動企業(yè)網(wǎng)站的優(yōu)化的進程，因為百度競價每天都有穩(wěn)定的流量，而一個擁有穩(wěn)定流量的網(wǎng)站百度會更容易發(fā) 現(xiàn)它的價值。
So, what should we do? Baidu Auction is a good recipe, of course, opening Baidu Auction is not for website optimization, but if a company has the conditions and needs to open Baidu Auction, it can undoubtedly promote the process of optimizing its website, because Baidu Auction has stable traffic every day, and a website with stable traffic will be easier for Baidu to discover its value.
我 們可以利用百度競價去投放正在優(yōu)化的目標關鍵詞，這樣此關鍵詞以及該關鍵詞的相關長尾詞就能獲取穩(wěn)定的搜索點擊流 量，這恰恰迎定網(wǎng)站建設  伺服液位儀  防撞墻模具 唐山護欄 遮陽網(wǎng) 合了百度的流量點擊算法，而那些關鍵詞排名居于百度第二頁、第三頁的網(wǎng)站往往并不是內容不夠豐富、外鏈 質量不夠高、布局不夠合理，而是這些企業(yè)網(wǎng)站根本沒有足夠的流量，尤其是百度搜索點擊流量。
We can use Baidu Auction to post the target keywords that are being optimized, so that this keyword and its related long tail words can obtain stable search click traffic, which precisely caters to Baidu's traffic click algorithm. However, websites with keywords ranking on Baidu's second and third pages often do not have rich content, low quality external links, and unreasonable layout, But these corporate websites simply do not have enough traffic, especially Baidu search click traffic.